US pressure group OneMillionMoms.com has announced it will lead a boycott of Desperate Housewives and its advertisers.

According to a report at WorldNetDaily, OneMillionMoms.com said Desperate Housewives is "one of the most vulgar and tasteless programs on television" and that it would target any company that advertised in the show's commercial breaks. "We want to identify companies that sponsor Desperate Housewives and ask moms not to buy their products for a period of one year," OneMillionMoms.com's chairman Donald E. Wildmon said in a statement. "So instead of boosting sales because of their sponsorship of the program, the company or companies selected will lose sales."

The organization claims that it has successfully stopped companies from advertising in Desperate Housewives before. Companies such as Safeway, Liberty Mutual and Kohl's allegedly withdrew advertising from the show after pressure from the group. But Kohl's indicated that it would not advertize in the show anyway. "Based on Kohl's program parameters, this program would not be part of our television buy," a representative for Kohl's said.

Housewives is not alone in drawing the wrath of the organization. NBC's Las Vegas is currently under attack for its portrayal of a Las Vegas strip club, and the site urged its readers to write to Kraft Foods to condemn its sponsorship of the Gay Games—an athletic event for the gay, lesbian, bisexual and transsexual community. A Johnson & Johnson advertisment in a gay magazine showing two men sitting in a bed was branded "offensive".

OneMillionMoms.com is a "project" of The American Family Association, which has come under fire of its own. The organization has been accused of promoting research by the Family Research Institute—an organization classed as a "hate group" that "echoes Nazi German" by one civil rights group, The Southern Poverty Law Center. Its radio station network is also reported to have played host to American Vision president Gary DeMar, another group categorized as a "hate group", and its Agape press apparently commended Hurricane Katrina because it "wiped out rampant sin".

The original news item can be found at WorldNetDaily.

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