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ABC Shows Jump On 'DH' Bandwagon
 
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By Antony
March 18, 2005 - 11:53 AM

The publicity machine works both ways: not only does it support a series like Desperate Housewives, but those promoting it gain from the buzz surrounding the show. ABC news magazines are no exception, and are using 'DH' themes for a number of their shows.

According to a report at Variety, in a bid "to reverse a ratings slide" the news magazines are creating episodes that are either about Desperate Housewives or draw on similar themes.

For example, airing today is 20/20 with a "Desperate Housewives–themed show with lazy husbands, terrible kids and frazzled parents who swap spouses to unwind". John Stossel will report from the Wisteria Lane set on what the 20/20 website touts as a look "at some of the themes from Desperate Housewives".

The article noted that NBC has been very strong with its cross-promotions between news and entertainment with numerous tributes to Friends and Frasier on Dateline, but ABC is now joining the trend as ratings "plummet" for news magazines.

You can read the full article at Variety (subscription required). The 20/20 website has more details on its special.

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