ABC is to continue pushing the boundaries of distributing TV by allowing viewers to watch their favorite shows online.

The network, which was the first to sell its programming via iTunes last year, will allow episodes of shows such as Desperate Housewives to be seen for free online, according to Reuters. The scheme will begin with a two-month trial starting next month, and the episodes will feature adverts that cannot be skipped.

"It's really an opportunity for us to learn about a different model," Anne Sweeney, president of the Disney-ABC television group, said at an annual cable industry convention earlier this week. "It's more importantly recognizing that none of us can live in a world of just one business model."

The move received praise from one analyst. "Going direct over a broadband connection is a very smart business and I think you'll see other broadcasters follow suit," said Rich Greenfield. Indeed, soon after ABC joined up with iTunes other networks soon followed.

Other shows in the trial include Commander in Chief, Alias and Lost. A number of advertisers are also already on board, including AT&T Inc. and Procter & Gamble Co. As previously reported at Get Desperate! the system will be restricted to US viewers only to protect the revenue raised by international sales of the network's programs.

The original report can be found at Reuters.

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