Robert Iger, who takes over as CEO of Disney—owner of ABC—in October, has spoken about the importance of embracing new technologies.

Speaking to Wall Street analysts at the Deutsche Bank Securities Media Telecom Conference, Iger said he won't "allow management of traditional businesses get in the way of very, very important migration to new-media platforms, reported Hollywood Reporter. "The competition will get the best of us if we don't move in that direction," he said.

Video-on-demand is one technology he mentioned, naming "Desperate Housewives Plus" as a possibly avenue. With the scheme viewers could purchase the episode the day after it airs and also receive deleted scenes from the episode as well as "a few more bells and whistles". He also has an interest in improving video offering on websites such as ABC.com. ABC recently tested the waters in this area, offering special episodes of Desperate Housewives and Lost at its website.

Good Morning America, which airs on ABC on Monday mornings, has recently been turning up the heat on competitor NBC's Today (story). One thing it has been doing is airing deleted scenes from the previous night's episode of Desperate Housewives, encouraging viewers to stick with ABC on Monday morning.

With Iger not joining Disney until October, it may be some time before TV on demand becomes a reality. Studios meanwhile are releasing DVDs of shows soon after they air to capitalize on the buzz surrounding the show. Desperate Housewives' first season is no exception, with its DVD release set for September 2005. It will contain deleted scenes from the show.

You can read the original Hollywood Reporter article here. More details on the bonus features in the first season DVD box set of Desperate Housewives can be found here.

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