See Also: 'There Won't Be Trumpets' Episode Guide

You're a TV broadcaster. You want to air a musical awards show, but then you also don't want to give up the usual ratings from one of your top shows. So what do you do?

With the Juno music awards airing tonight in Canada, jam! reported that broadcaster CTV has taken the unprecedented step of merging a 30-minute pre-Junos red carpet show into its broadcast of Desperate Housewives. This means the hybrid "There Won't be Trumpets" will be 90 minutes long.

CTV told the site that "not a frame will be lost or juggled in the translation," but Bill Brioux for the Toronto Sun still wasn't happy. "What would Housewives' creator and executive producer Marc Cherry think? Does he even know? Calls from the Sun to the normally friendly folks at ABC, Disney and Buena Vista International requesting interviews on this subject were all shut down or ignored. You'd think I was calling about Alberta beef or softwood lumber, instead of a TV show. Nobody wanted to start a Desperate Housewives cross-border brouhaha."

Brioux recommends that Canadian fans watch the ABC broadcast instead. "If this works, where will it lead? Will other US imports be fodder for future red carpet shows? If CTV can get away with it, what is to stop CHUM or Global? Bottom line, this desperate ratings ploy makes no sense for viewers. Stop the insanity. Watch Desperate Housewives at 9pm on ABC Sunday."

You can read the full article on the matter over at jam!

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